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- BUSINESS, Page 41Business NotesTOYSSoldier Boy, You're a Doll
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- Ask any eight-year-old boy if he wants to play with dolls,
- and he may paste you one. Better not tell him that a court has
- ruled that his GI Joe is a doll. Hasbro, which introduced GI Joe
- in 1964, has always used macho euphemisms like "action figure"
- to describe the soldier. Since 1982, though, when Hasbro began
- importing its GI Joe toys from Hong Kong, the U.S. Customs
- Service has classified it as a doll.
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- Under Customs rules, imported dolls are subject to a 12%
- import tariff, while toy soldiers are not. The U.S. Court of
- Appeals for the District of Columbia has now upheld Customs,
- reasoning that, like other dolls, GI Joe is "a representation
- of a human being used as a child's plaything." But for little
- boys everywhere, said Donald Robbins, the firm's general
- counsel, "GI Joe is still one of the guys."
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